Alphagaia wrote: ↑December 3rd, 2020, 2:35 am Wait. They wouldn't be selling Afterlife to Netflix, right? They would be renting it. Why would merchandise and such be part of the deal?
What I'm saying is this:
If a streamer buys a movie from a studio, there are various routes to go with this. The studio could sell the movie wholesale to the streamer, and own none of it, like Paramount selling The Lovebirds
to Netflix. As far as I know, Netflix now owns 100% of that movie, and Paramount owns 0%.
When it comes to Ghostbusters: Afterlife
, obviously, Sony is not going to sell the movie outright. So then you move toward something more like Cloverfield Paradox
. Paramount sold the streaming rights to that film to Netflix, but they retained the Cloverfield
IP and the right to release the film on physical media. That's closest to what would theoretically happen with any Afterlife
The only reason I mention merch is because merch is obviously a big component of not only this movie's marketing, but also the IP in general, with Sony having crossed (if I remember correctly) the billion-dollar mark sometime around 2009 -- way more than all the movie revenue put together. I don't think a streamer would ask for merch profit, but it's possible they would try and angle for a percentage (Marvel, for example, kept 100% of Spider-Man
merch profits even on movies that are made by Sony, and in this case Sony would have that end of the leverage).