- July 27th, 2021, 1:19 am#4952379
I would say, between the tie-in books, the Mattel action figures and other assorted toys, the Funko Pops, the soundtrack album, clothing, and all other merchandise, $30m WW would be an extremely conservative estimate. I would say another $5m in domestic home video sales between the time The Numbers' data ends and today, $15m in domestic physical and digital rentals during the entire period the film has been on home video, and $25m in digital and physical rental and sales for the entire rest of the world, for the entire period the film was on video would also be extremely conservative hypotheticals. Those would get the film to $342m. That still leaves any cable and streaming deals, the various food tie-ins, The Void, and probably some other things that I haven't even thought of.
To be fair, I'm fully aware that these are all completely hypothetical numbers. However, it feels like, if the film did $38m in the US DVD and Blu-ray sales in less than a year, for example, and I'm only hypothesizing less than that for the entire rest of the world for the entire 5 years it's been on home video, and I can still get to a figure where it seems like Sony would have broken even, It becomes hard to imagine a scenario in which they don't.
RichardLess wrote: ↑July 26th, 2021, 11:41 pmKeep in mind studios don’t get all that money though. They keep on average about 50% of the WW reported gross. But Sony also didn’t pay for the entire movie. They had some financing partners.This is a worthwhile point, although you are exaggerating a bit. I can't find exact statistics, but 50% is not an overall number. Opening weekend favors the studio, 60/40 or higher, and then it evens out as the run goes on. Regardless, this is not going to cut the theatrical box office grosses in half, especially given Ghostbusters (2016) didn't do so well, which would make the take more favorable to the studio than the theaters.
Regardless. Once you cut 50% off of that gross your looking at some pretty big losses.
I would say, between the tie-in books, the Mattel action figures and other assorted toys, the Funko Pops, the soundtrack album, clothing, and all other merchandise, $30m WW would be an extremely conservative estimate. I would say another $5m in domestic home video sales between the time The Numbers' data ends and today, $15m in domestic physical and digital rentals during the entire period the film has been on home video, and $25m in digital and physical rental and sales for the entire rest of the world, for the entire period the film was on video would also be extremely conservative hypotheticals. Those would get the film to $342m. That still leaves any cable and streaming deals, the various food tie-ins, The Void, and probably some other things that I haven't even thought of.
To be fair, I'm fully aware that these are all completely hypothetical numbers. However, it feels like, if the film did $38m in the US DVD and Blu-ray sales in less than a year, for example, and I'm only hypothesizing less than that for the entire rest of the world for the entire 5 years it's been on home video, and I can still get to a figure where it seems like Sony would have broken even, It becomes hard to imagine a scenario in which they don't.
Last edited by tylergfoster on July 27th, 2021, 6:53 am, edited 1 time in total.
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