deadderek wrote:Most people getting vaccimes by the end of May does sound nice, but that's if everything goes well. There's all kinds of potential snags and problems that can happen.
It's a safer bet for a bigger box office to hold off just a little longer.
I highly doubt it'll get pushed up.
Also what marketing push do you expect about a release date change? Outside of trade announcements,social media, and entertainment outlets there's not much else to do.
The revised trailer didn't even specify an exact date.
If the marketing starts to ramp up we'll know Sony has faith in the release date sticking.
Yes, Biden's May declaration is a best case scenario situation. The kicker would likely be an official declaration of herd immunity, I think it was at least 70% of the population is vaccinated or something like that. If that happens and restrictions get eased and certain businesses being reopened, I could see movie studios rebooting marketing in July. But that's still a big if, because if people get careless again and cause another triple digit surge over the summer, everything will be set back another year. Or worse case scenario, an even worse mutation appears.
I read 2 weeks ago, the president of marketing at Disney mentioned a fresh approach to advertising Black Widow. And this May projection cuts it close with Black Widow which is set for May 7. So I can still see the movies in May to July pushing their dates back and how that works for the fall slate of movies, we'll see. Some might studios that already have a couple movies in the fall may push their movies to early 2022. Some that don't, may stick with their fall dates. If Marvel doesn't budge with Eternals on November 5 or Paramount with Mission Impossible 7 on November 19 and a bunch of movies get shifted over from the summer, there's the likelihood Afterlife gets pushed to Spring 2022. Right now April 2022 is empty aside from the Sonic the Hedgehog sequel while March is pretty much locked down with The Batman and Doctor Strange: Multiverse of Madness. But it's a tough call, stick with the date or keep it on the shelf and hope 2022 is better.
https://comicbook.com/marvel/news/black ... materials/