timeware wrote: ↑December 5th, 2021, 5:28 pm Afterlife will be earning more then ATC.
Domestic
Area Release Date Opening Gross
Domestic Jul 15, 2016 $46,018,755 $128,350,574
I wouldn’t be so sure about that. ATC had earned more money than GBA within the same period of time. So GBA is now lagging behind ATC’s gross.
BUT, obviously the pandemic has cut this movies box office in at least half, maybe more. I think GBA will finish around 125-130 million domestic, maybe less. But unless it gets a big Christmas boost GBA is tracking to finish behind ATC.
And I think the drop offs will be even more steep now that the Omicron variant is on everyone’s mind.
Studios know that the pandemic is obviously affecting things and apparently the rule of thumb they are using is that whatever the movie grossed, double it and that’s what they think regular movie going non pandemic business might’ve been. I can’t remember what one of the formulas they were using to guess was. It was something like Cinemascore of A and a second weekend drop of 55% or less and it’s at least double. It’s all just guess work tho. It means nothing.
Of course who really knows but I don’t think Sony is going to make a profit off of theatrical revenue alone on GBA. While it’s true they spent less on production by almost half, I don’t think that is true of the marketing. So we can probably say it was at least 100 million on marketing. That’s 175 million. Meaning just to break even on theatrical Sony needs about 350-400 million worldwide. Now of course once DVD’s and other ancillary things are taken into account they’ll probably be in the black. But that won’t happen for awhile.
This is all to say, be wary of all the videos out there and possible articles that crow about GBA’s success compared ATC. Technically they’d be right during non pandemic times. But you play the cards you are dealt and this is the card GBA was dealt. Luckily Sony knows this and has to be pleased at the films performance regardless.